
My Cutting-Edge Strategy: Bare Bones Staging
I'd like to thank all of those who took the time to share their thoughts with respect to the "stage or not to stage" post. Some of the comments were quite insightful and very helpful. Others were a bit more--how shall we say--
--the word "caustic" comes to mind. One suggested that I should know better, since I am also a certified homestager and the harsh comments weren't too harsh. (Hang in up john!)
To all who commented--I do respect you, your professionalism and your opinions. And I hope you have a sense of humor, too.
Now, I'd like to give you something to think about.
Some feel very strongly about their position: The Always Stage Position.
This is Linear thinking. What do I mean, If I am a foot surgeon, I want to operate--If I am a home stager I want to stage. Linear thinking doesn't always solve problems--especially if my problem is a hanging toenail but the surgeon insists on removing the toe.
What if your client said: "Well you can stage it if you want to, but I am not paying for it." OR, "I don't want to stage it--sell it just the way it is, that's it!"
I have a dosier of good retorts from you, don't I? But would the client buy your answers in this case?
Only a couple of you felt that it would be OK to "run bare bones." The consensus is that the home should be staged and that this will help to sell it faster
-- to which I must say: In the ideal world this may be true. No question, staging would help. It is packaging.
BUT--we're talking about $169000 town-home in a highly competitive market--with lots of deals for home-buyers. Is it realistic to think that a first-time home buyer is going to pay MORE?--when, buyers are scraping together all the money they can to make the down-payment? "
"ALWAYS" thinking is Linear Thinking--It's "One way or the highway, thinking"--it believes the answer is always YES.
Reality says "NO."
If there is a choice between a comparable home which is not staged and my listing which is staged and and the comparable home is priced below mine--PRICE, FINANCING AND TERMS trumps everything-- including whether or not it's been staged. I lose. The other realtor wins.
Therefore, You can inspect my home--every nook and crany of it and see--this is brand-spanking new--it is in a great neighborhood--also a BIG plus--it is also spacious--with one of the best layouts.
that's why I also did a neighborhood tour:
The comments about the quality of the virtual tour, I agree, could be better.
There is a comment by one person that says people have a hard time visualizing what goes where, if the home is not staged. My response is that this is a $169,000 town-home--not a mansion. The kitchen is the kitchen. The dining area is the dining area--not too hard to figure out where the dining room table goes.
Were this a $1.6 Million dollar home staging is mandatory and could mean thousands of dollars--no question.
A couple of non-linear WHAT IF's:
What if instead of staging the home we had renderings of the interior furnished in different ways. And with these renderings, there were a furnishing gift certificates ranging from $500 for 60 day closing to $1500 for those who could close in 30 days and no contingencies?
What if, instead of staging the whole home and leaving it staged, we "photo staged" vignettes for each room, (with the new wide angle camera I'm gonna get) just for the virtual tour?
I am glad I asked the question and thanks, again for your comments.
Now, I am off to the store to buy a new camera--with a WIDE ANGLE lens--which my wife has refused to let me do (I just got a new la top) --but, I'll tell her why I need to do this, if she can understand me through the constant sobbing...
BeBlessed Y'all
PS The cartoon is not copyrighted and is from BZ Toons--unfortunately, I couldn't find a cartoon of a beat up, black and blue real estate agent.